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BTCC / BTCC Square / Global Cryptocurrency /
Starbucks CEO Defends Customer Value Perception Amid Market Skepticism

Starbucks CEO Defends Customer Value Perception Amid Market Skepticism

Author:
Global Cryptocurrency
Published:
2025-09-17 16:56:03
14
1
BTCCSquare news:

Starbucks CEO Brian Niccol remains unfazed by economic headwinds that could pressure consumer spending on premium coffee. Despite a fractional stock dip, Niccol emphasized that customer value perceptions are NEAR two-year highs—particularly among Gen Z and millennials, who constitute over half of Starbucks' clientele.

The company is pursuing dual strategies to reinforce this perception: optimizing operational efficiency to reduce wait times while adding personalized touches like cup messages. Early indicators show mixed results, leaving investors in a wait-and-see mode as Niccol bets on the synergy between service quality and menu innovation.

|Square

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